Summer Holiday Lighting Campaign
When it comes to the lighting industry, the holidays begin in July.
To account for stocking, processing, and shipping, the sooner seasonal orders are put in, the better for everyone.
Beginning July 2023, my team put together 14 weeks worth of content for both social media and email campaigns.
I took on the email portion of the campaign, crafting on-brand, seasonal copy with eye-catching designs for every email, even providing some photography for a few of the emails and posts.
RESULTS:
Average Open Rate - 40% | Industry Average* - 26.5%
Average Click-Through Rate - 3.4% | Industry Average* - 1.2%
The campaign proved extremely successful. The combination of social media and email proved especially efficient, leading to a large boost in leads coming directly from online platforms.
*Industry averages based on Constant Contact’s averages for manufacturers and distributors
Seasonal Campaign - Week 6
Seasonal Campaign - Week 5
Seasonal Campaign - Week 4
Seasonal Campaign - Week 3
Seasonal Campaign - Week 2
Seasonal Campaign - Week 1
In-Person,Trade Show Announcements & Recaps
Trade shows are an incredible opportunity for brands to connect with people in-person and show their human side.
For American Lighting, these are some of the most important events of the year, with budgets for the company booth growing every year.
Announcing our presence at these events and sending out recap emails is one of the best ways to ensure success any time American Lighting attends.
By crafting each email as inviting and exciting as possible, I was able to garner attention for the brand while also spreading awareness that our team was excited to hang out. The turn out at each event, CEDIA 2023 and Lightfair 2023, proved worth the efforts. More people attended our booths and joined our email lists than any previous event to date.
