Unlock The Universe
Canon
When you pick up a Canon EOS R3 with its out-of-this-universe feature set, you’re wielding the power to stop time in its tracks. You’re holding the might of the sun in your hand. You’re now capable of unlocking the mysteries of the universe itself. Use it wisely.
Every digital image you see in this campaign was crafted with AI-generated art from MidJourney and OpenAI’s DALL-E 2. By partnering science, mystery, and AI, we are able to catch a glimpse of what makes Canon cameras the most advanced cameras in the universe.
Canon releases the EOS R3-AI, a version of the EOS R3 with a built-in AI algorithm in the camera’s OS. Shoot photos and watch as they are instantly morphed by the AI algorithm according to the settings you choose.
Before Canon EOS R-AI processing
After Canon EOS R-AI processing
Canon creates a fully immersive experience called “Through The Lens” that takes visitors inside a Canon camera. Walk through the lens and get an up-close look at every feature that allows Canon cameras to unlock the universe.
Paul Zizka, one of Canon’s top nighttime photographers,
will take a group of five aspiring photographers on a trek across Norway to experience, photograph, and understand the mysteries of the universe in ways that few have before. And Canon will be there to document the whole thing.
If Canon and NASA have one thing in common, it’s a love for incredible photos of the cosmos. Canon and NASA co-sponsor a nationwide photo competition for nighttime and space photographers. The finalists will be judged at an in-person event in Central Park, where the top photos will be displayed in portable, inflatable planetariums.
Copywriter - Casey Serrano | Human Art Director - Raquel Roman | AI Art Directors - MidJourney & DALL-E 2
Spec Project, Denver Ad School - OCT. 2022