Turning technical lighting info into consumable ad copy and print articles can definitely be a challenge.
Good news! I’m always up for a challenge.
Work done - Copywriting for headlines, subheads, body copy, and full articles. Creative concepting.
Print Ads & Articles
American Lighting is primarily known for one main thing — Trulux LED tape light. However, putting together an entire LED tape light system can be extremely confusing and daunting.
Our goal with the Trulux Supplement was to uncomplicate tape light for everyone. To do this, we basically wrote the book on tape light systems. Literally. 120 pages of deep-cutting info intended to guide users through the process of creating an LED tape light system using the Trulux product line. Interspersed with fun, yet informative copy throughout, I approached each page as though it were it’s own magazine ad.
I crafted opening manifestos, headlines, sub headlines, body copy, and other technical copy that not only catches people’s attention, but delivers important information in a package that anyone can understand. All the while, further shaping the voice and tone of the brand.
Work done - Copywriting for the entire book*
*Minus specific product descriptions that were previously written for American Lighting’s website
Email campaigns come in all shapes and sizes. Here are some I wrote for American Lighting.
Work done - Email copywriting and concept ideation.
