I Wanna Be Elevated
Vans
Mother nature is punk AF. She’s loud, in your face, and relentless. Which is why Vans made their Ultrarange and MTE models capable of surviving any hardcore environment, from high-energy mosh pits all the way to high-elevation mountain trails.
Recognition: Student Merit -
One Club Awards Denver. 2022
Nothing is more classic punk
than “I Wanna Be Sedated” by The Ramones. Because Vans is a fan of classics, all the headlines in this campaign are Ramones-inspired.
On top of Pike’s Peak, one of the many 14ers in Colorado, we’ll set up a portable tattoo booth. A local tattoo artist will be slinging “I Wanna Be Elevated” tattoos for free to anyone who hikes it to the top.
Vans partners with punk rock’s favorite guitar, Fender.
Together, they release a special “I wanna be elevated”
edition Telecaster. And to make sure it’s approved by the queen of punk rock herself, Mother Nature, we’re going to make it from the most sustainably-sourced materials on the market.
Punk legends have graced the stage of the Roxy theatre in LA since the early 70s. We’re going to take the “I Wanna Be Elevated” spirit and inject it directly into the Roxy by redecorating the entire venue and putting a Vans tree right in the middle.
To fill the Warped Tour-shaped hole every punk rocker has felt in their heart since 2019, we’re going to deck out a camper, Vans style. With the top punk bands in tow, the Vans Camped Tour is going to set up in National Parks across America. Anyone willing to brave nature can get elevated with Vans.
Like our cover version? Check out the full track below, featuring myself and my fellow Q8 DAD grads.
Check out the original photoshoot here:
